Business Franchise

Business Franchises, What to Look For, Costs, Financing, Ect …

There are some people out there who need to hear, “What does a business franchise look like?” in about the same tone as in the movie “Pulp Fiction” where Jules asked “What does Marcellus Wallace look like?” Hopefully, you’ll be able to tell a “franchisable” business from monkey business by the time we’re done here.

By definition, a franchise should be capable of sustaining franchisees. This is why we look for a “proven track record” in a business before we pay money to be part of them. Let’s make this perfectly clear:

Subway sandwiches has a proven track record. I’ve eaten there. I’ve known other people who eat there. Their commercials are on TV. Their ads are in magazines. They’ve been around for years. I’ve seen their stores in many states. It’s based on serving fresh food to hungry people. Is it likely that people will stop eating tomorrow? No. Good, so Subway has a sustainable business model.

Now, take a hypothetical company… say it’s called… “Go-Go Doggie”. Let’s begin the pitch:

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Go-Go Doggie is a company that trains dogs to dance the go-go, based on the idea that this is good exercise for them and good for their health, and also raises the ambient chi in the dog’s household. They offer a franchise for sale to you, offering to train you and set you up in business as a Go-Go Doggie dance instructor, so that you’ll be in on the ground floor when the dancin’ dog craze just sweeps the nation any day now.

Do you want in or not? Remember, we’re selling to the upscale client here, people in New York penthouse suites who are frustrated in finding things for their precious little Fifi to do. And we found a veterinarian who recommends go-go dancing for dogs. The courses are easy to learn, they just take patience. You can work out of your home. The kit is nothing but some pamphlets and clipboards, you can drive it home in your car. Have you seen the video of the dancing dog on YouTube? It’s made it to the top on Reddit. People love it. We have a hunter in Alabama who swears his hounds are better at duck-hunting than ever, since he got them go-go trained.

Are you sure you want to pass up this golden opportunity? Boy are you going to feel like a sucker when we’re on Good Morning America next month getting Willard Scott’s dog to dance on live TV! You don’t know what you’re missing. What do those other franchises want to charge? $50,000? Who has that kind of money? You need to make money first, that’s why you want to franchise, right? Am I right? Here, tell you what. You get the complete G-Go Doggie kit - hear me out here - for $500. ! Five hundred bucks! Hey, I’ll even take credit, $300 now and $200 next week!

How can you afford not to take this opportunity? OK, then, get this - no royalties! For a whole year! Yeah, that’s right, you pay $500 now, and you don’t owe us a cent until next year! Go-Go Doggies sells itself, I’m not going to have many of these kits left. It even sells itself as a business opportunity. You can roll your franchise agreement over to as many other people as you want! Go ahead, spread the wealth! For $500, you can stand to make back $2500 today if you just convince five of your friends to sign up.

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OK, and now for the test: Would you have fallen for the above scam pitch if you heard it in person? Out of context? From somebody who looked really attractive and affluent? Even if you were drunk?

Class dismissed. Be careful out there!